Adjusting to the New Transportation Normal

Keeping data center construction projects on time and on budget during a pandemic requires new strategies

Disruptions caused by COVID-19 have caused shippers and carriers to re-evaluate their respective procurement, project management and sales processes and strategies. Collectively, we are adjusting to a new normal that includes employees working from home, video vs. face-to-face meetings, and virtual vs. in-person conferences. “These situations are not reverting to the old normal any time soon, and that means our Pre-COVID strategies will not be effective.  This is particularly true for customers that manage large Mission Critical heavy haul projects that have previously been facilitated with a lot of face-to-face interaction” says Dave Baumann, a member of the data center logistics team at Momentum Transportation, an award-winning Landstar agent.

Here are a few best practices that can better position your data center logistics team for success in the new normal:

 #1: Design a Virtual Collaboration Environment That Creates Value

Given current COVID restrictions, the number one way to sustain effective heavy haul project implementations across all customer, carrier, and construction site stakeholders, is to create a virtual collaboration platform. Utilizing Google Meets, Microsoft Teams, project management portals, or other similar programs will facilitate efficient, real time collaboration for the key deliverables below and enable your teams to manage Mission Critical projects more effectively.

  • Exchange and validate cargo specifications and project shipment schedules
  • Create virtual “face-to-face” connections via key stakeholder onboarding video meetings
  • Conduct video tours at shipper and construction sites to validate proper access and routes
  • Utilize daily or weekly team video sync meetings to adjust rapidly to sudden schedule changes

#2: Create Educational Content That Focuses on Solutions

Carriers that reach out to customers regularly via email newsletter, blog posts, videos, or webinars, can provide regulatory and capacity demand updates, and best practices information that will lower costs and reduce service risks during Mission Critical projects. This creates significant value for customers who previously gathered knowledge through vendor and site visits or in-person conferences that are not feasible in our current COVID-restricted world.

Engaging one another regarding our scariest challenges will illicit interest and a higher level of connection than could be achieved through typical pre-COVID channels. Some topics that would be of value to discuss are:

  • Top causes of expensive Mission Critical construction project delays and mitigation paths
  • COVID-spread prevention protocols for keeping projects on time and on budget
  • Protecting your capacity as demand and supply chains rapidly shift due to COVID
  • The impact of planned & pop up highway construction projects on super-load transit time

#3: Now is the Time to Get Started

Waiting is not an option! We must move forward now in this time of uncertainty with strategies that will create value for all stakeholders, and virtual connectivity tools are a huge part of a winning strategy.  Being transparent in our understanding of this rapidly changing environment fosters connectivity.  Be bold and willing to discuss the most difficult challenges and risks faced during Mission Critical projects.

Are you ready to get on the road to improving collaboration and reducing costs within your data center operation?  Contact one of Momentum Transportation’s knowledgeable data center logistics experts today for a consultation.  When you work with us, we help you reduce costs through effective, real-time, virtual communication and project management tools that power through COVID challenges.  Get started today at


About this blog’s contributors

An expert team of data center logistics experts at Momentum Transportation, an award-winning Landstar Agent, contributed to this blog post.  Meet the team:

DAVE BAUMANN, Senior Key Account Manager

Dave brings over 25 years of transportation and supply chain experience to Momentum Transportation. He spent 8 years serving in the armed forces as an Army Logistics and Supply Chain Expert and 15 years as a Regional/National Account Manager for ATS Specialized and Mercer Transportation. Dave currently oversees the pricing and contracting of mission critical accounts and works with project stakeholders across the country.  He holds a Bachelor of Science in Kinesiology from Augusta State University.

BECKY SCOTT, Key Account Manager

Becky came to Momentum Transportation 10 years ago with a background in sales and marketing. She has a bachelor’s degree in Business from the University of North Florida. Becky has held various positions within the company, allowing her to grow her expertise in domestic (truckload, LTL, heavy and specialized) and international (ocean and air) logistics. She is currently focused on further developing our mission critical business segment.

DAVID HOPPENS, Vice President of Sales and Marketing

David brings over 30 years of transportation and supply chain services experience to Momentum Transportation. His sales, marketing and business unit leadership at companies including CSX Transportation, Pacer International and U.S. Xpress, make him the ideal person to lead sales and marketing. He has served as President and Chairman of the Transportation Marketing and Sales Association. He holds an MBA and a Bachelor of Science in Marketing from the University of Florida.